Monday, August 26, 2013

For Immediate Release: August 27, 2013 [Official Top Off The Trop Press Release]

Please direct inquiries to:
Nicole Torres, 239-689-4000

FOR IMMEDIATE RELEASE: August 27, 2013

Morgan Auto Group Executive Coordinates Tampa Bay Rays’
‘Top Off the Trop’ Event
Brett Morgan leads grassroots effort for September ‘surprise sellout’ game at Tropicana Field
TAMPA, Fla. — Brett Morgan of the Morgan Automotive Group, is leading efforts to help sell out Tropicana Field for the September 18 Tampa Bay Rays’ game against the Texas Rangers.
The event, called “Top Off the Trop,” (#TopOffTheTrop) has been organized to demonstrate the strong support the Rays receive from their fans and the Tampa community. The game, scheduled to be broadcast nationally on ESPN’s “Wednesday Night Baseball,” will take place during the team’s second-to-last home stand in the midst of a tight pennant race.
“As a community, we are sometimes criticized for the Rays’ complex stadium issues and a perceived lack of support for our team, which couldn’t be further from the truth,” said Morgan. “We’re here to demonstrate the passion surrounding our team, and we are rabid in our support of the Rays and what they mean to Tampa Bay. The rare event of a major league game sellout in a mid-week game would send quite the statement.”
Morgan has worked with the Rays’ front office to coordinate the event. At the game, groups of 20 or more will receive a free Rays hat for each guest, as well as a lower-level reserved ticket for just $20 — with no Ticketmaster or any other fees added on.
A die-hard Rays fan, Morgan is the son of Morgan Automotive Group owner Larry Morgan and has helped lead the company since its founding in 2004. Over the past nine years, the company has grown from one location to 11 stores across seven different markets in Florida.
“Many people in our community know how I feel about the Rays, and this is a dream of mine,” said Morgan. “I’m extremely excited to lead this effort and hope that businesses, organizations and other groups in our area take advantage of this great deal and show their support.”
“I’d had the idea for a while just seeing what a grass roots effort could do,” Morgan says, “but then I saw recent comments from ESPN’s Bob Ryan stating that he didn’t “know of another organization (Rays) in any other sport who has done more things right in front of a less appreciative audience,” it made me flat out mad.”
Organizations interested in bringing together a group for the September 18 game should email Morgan at bmorgan@morganautogroup.com or call him at 813-843-4543 providing a contact person and how many tickets are needed. Soon after, a Rays ticket advisor will contact the group’s organizer and assist with providing the specially coded tickets for the game. Currently over 16 area businesses accounting for over 700 in ticket sales have granted support.

For more information on “Top Off the Trop,” visit http://topoffthetrop.blogspot.com. To learn more about Morgan Automotive Group, go to http://www.morganautogroup.com.

http://www.prweb.com/releases/2013/8/prweb11064022.htm

Top Off The Trop Update: Wednesday 8/28/13

Join us on Wednesday September the 18th for a Surprise Sellout!
Morgan Auto Group (Toyota of Tampa Bay / Brandon Honda / MINI of Wesley Chapel / BMW of Sarasota / Ford of Port Richey locally) made the first buy of 100 tickets for 9.18.13 #TopOffTheTrop.

We began reaching out to local businesses on Friday August 23rd.

We have over 30 Tampa Bay Area companies on board for our fan lead business effort "Top Off The Trop"with over 1000 tickets committed to for 9.18.13 vs. Rangers! 

The following local businesses were quick to follow with order massing over 1000 tickets: 
Morgan Auto Group*
Creative Sign Designs
Hyundai of Port Richey
Mercedes Benz of Tampa
Ferg's Sports Bar
West Field Group
Bayshore Solutions*
Dale Carnegie Training
Triad Cleaning Solutions
LS and Company
Dealer Tag Agency
Moore & Scarry Advertising*
CCF&N Insurance
Lykes Insurance
Titan Dealer Solutions*
Integrity Therapy Solutions
Shumaker Loop & Kendrick LLP
Friendly Kia
Pinnacle Automotive Hospitality
Spring Engineering
Jerry Ulm Chrysler Dodge Jeep
Cassidy Turley*
*Ticket Purchases of 50+ 

Wednesday, August 7, 2013

#TopOffTheTrop Event & Ticket & Order Form


Let's #TopOffTheTrop (Sell the Trop Out) on 9.18.13!
On Wednesday 9.18.13 the Tampa Bay Rays play the Texas Rangers at 7:10pm at Tropicana Field. *Scheduled broadcast on ESPN 

Help Us "Top Off The Trop" with our Special Group Offer (20+)


For $20 dollars each group member gets: 

-A Lower Level Ticket 
-Plus a Free Rays Hat (Will be several to choose from)*

To be contacted by my Rays representative please leave your information below:

Or you can email me directly by CLICKING HERE and I will have my Rays representative call you! 

FULL DETAILS:

This is a great opportunity for Tampa Bay Area businesses / organizations to show their support in a grassroots effort when on September 18, 2013 we #TopOffTheTrop and Sell Out hopefully on National TV (ESPN). Help me with my personal dream! 

A Sellout will show ESPN that Bob Ryan was not right about our fans! 


*Here are the details for 
#TopofftheTrop Event:
  • Event date is Wednesday 9/18 – Rangers (scheduled for National Broadcast on ESPN always subject to change) 
  • $20 Hat and Lower Level Ticket Offer
    • Variety of hats will be available (not pictured) and while supplies last
    • Ticket locations will start in lower reserved seating and then move into general lower level
    • No TICKETMASTER FEES or ADDED SURCHARGE! WOO HOO! 
  • Deadline is Sept. 12th or while supplies last 
  • No online purchasing opportunity
  • Ticket purchases are in blocks of 100+, minimum group purchase is 20 or more.
  • Hats will be distributed at Redemption Center (while supplies last)*
    • Ticket will need to be presented in order to receive hat 
Brett Morgan
Top Off The Trop

#TopOffTheTrop F.A.Q. - Frequently Asked Questions

Q: Who is #TopOffTheTrop?

A: #TopOffTheTrop isn’t a person it is an idea. The idea is simple. Let’s take a game that we have no business selling out and through a grass roots Social Media community effort…pack the Trop!

Let’s enjoy something that for many reasons (good reasons) is tough to come by -- 30,000 + screaming Rays fans in one room … at one time! On a Wednesday! 

Q: So you're talking about taking the Top off of Tropicana Field? 


No not literally! Well maybe the crowd will LOL! The definition of "To Top Off" says:


Top Off (definition): To completely fill (an almost full tank) by adding more of what it already contains. 


See tank? It makes sense. Rays play at the Trop and we have a Ray Tank! Let's fill up the Trop on 9/18! Add more of what it already contains: FANS! 

Q: Who is behind #TopOffTheTrop?

A: It doesn’t really matter! This is about Tampa Bay area businesses, little leagues, bowling teams, old friends, college pals, Rays fanatics, social media leaders, local government officials and future generations UNITING for one fantastic baseball team!

BUT IF YOU MUST KNOW:

A: The dream is that of Rays fanatic and local businessperson Brett Morgan. Brett moved to Tampa in 1992 only to return to his native Virginia for school. In 2004 he came back to the Bay Area for good to assist his dad in starting a dealership group (Morgan Auto Group) and realized that he needed to put his Orioles jerseys in the dresser for good. Brett and his father Larry started with their first store in ’04 and today they have 11 in Florida including Toyota of Tampa Bay and Brandon Honda. He credits his love of baseball to his parents and the fact that  his boundless energy needed some direction. Brett, a Rays season ticket holder, so loves the Rays that his biggest wish is to help give something back to the team…a surprise sellout.

Q: Why September 18th?

A: Why not? It’s the 2nd to last homestand of the 2013 season and not an obvious choice for a sellout. Who doesn’t like a challenge? We aren’t playing the Yankees or the Red Sox and it’s not a weekend series. It’s a rival but not a natural rival. It will be a game that needs a REAL GRASS ROOTS effort to put bodies in the Trop. 

ALSO ESPN will be there to put us before a (scheduled) NATIONALLY TELEVISED AUDIENCE. Let's show ESPN That our fans and the #RaysNation actually has a lot to be proud of. 

Q: Is this an official Rays event? 


A: No, but I've shared my ideas with Rays officials and they are super supportive of this grassroots effort. They helped form a great offer out of my benefits as a season ticket holder for multiple groups on this day. Each year the Rays send season ticket holder discounted group options including suites etc. I've never needed to take them up on that...until now. 

Q: So what’s the plan?

A: There is no plan. Well that's not true at all. We have a great offer that involves lower level seating (while supplies last) and a Free Rays hat (while supplies last) for $20 dollars. See details by selecting the link below. 

Q: No plan?

A: Well that’s not true. The plan was recently reviewed by Rays officials and the #TopOffTheTrop "DEAL" can be found here. 

Q: If I like the deal how do I get involved?


A: Easy; Just e-mail me your name and contact number and size of your group and I'll have Scott my Rays ticket representative call you personally. 


Brett Morgan, Morgan Auto Group
bmorgan@morganautogroup.com